Yumea supports Kajiro Sushi at the Franchise Forum in Lyon – Thursday 10 October

We are proud to be supporting Kajiro Sushi in their development and are pleased to announce their participation in the Franchise Forum in Lyon this Thursday, 10 October, from 9:30 am to 6:00 pm. Come and meet them at stand B22 and discover how this authentic Japanese brand stands out in the fast food sector.

The sushi market is growing in small and medium-sized towns

Sushi continues to win over the French public, particularly in smaller and medium-sized towns, where genuine "sushi deserts" still exist. With 22% of French people eating sushi at least once a month, the appeal of Japanese culture and cuisine shows no sign of slowing. This trend is part of a broader Japanese soft power phenomenon that reinforces the positive image of Japanese gastronomy in France. Kajiro Sushi meets this growing demand with its Japanese franchise concept.

Kajiro Sushi: a varied and authentic offering

Kajiro Sushi positions itself as the ideal brand for those wishing to offer a quality Japanese dining experience. With a menu ranging from sushi to gyoza, ramen, poke bowls, and bubble tea, Kajiro stands out through its authentic recipes and its house-made vinegar, guaranteeing an incomparable flavour. Designed with customer comfort in mind, the restaurants offer a pleasant setting, fast online or self-service ordering systems, and a personalised welcome.

Modern management for franchisees

Kajiro Sushi has also innovated with 2.0 management for its franchisees, providing them with:

• Tailored checklists for each establishment
• Bespoke tools for training and operational management via their Tsuno solution
• Ongoing on-site support to ensure smooth and efficient management

Opportunities to seize with Kajiro Sushi

In an uncertain economic climate, Kajiro Sushi offers solid opportunities for launching an entrepreneurial project with strong potential for success. Come and talk with the team at stand B22 to find out more about the advantages of joining this dynamic brand.

At Yumea, we are committed to supporting Kajiro Sushi in their communications and development, and we are delighted to be there for them at this major event.

Tips from the Yumea agency for the Franchise Forum in Lyon

As a communications agency, Yumea has prepared a set of tools and materials to maximise the visibility and effectiveness of Kajiro Sushi at the Franchise Forum. Here are a few tips for attracting visitors and converting them into prospects:

• Budget-friendly yet visible banner signage: We designed impactful banners suited to budget constraints while remaining attractive and visible enough to capture the attention of visitors in the aisles.
• Two strategically positioned roll-ups: Placed at key points, these roll-ups are designed to catch the eye from the entrance and reinforce the strengths of Kajiro Sushi. The design highlights the varied offering (sushi, ramen, poke bowl, bubble tea) and the brand's authenticity.
• A brochure to hand out to prospects: An engaging document presenting the essentials of Kajiro Sushi, its advantages, and the support offered to franchisees. The brochure is designed to generate interest and encourage contact.
• Two posters to dress the stand: These visuals highlight the specific features of the Kajiro Sushi franchise and create an immersive, professional atmosphere at the stand.
• A lead information sheet template: In addition to badge scanning, we developed a lead qualification sheet to optimise follow-up with prospects after the event, gathering key information about their needs and motivations.

These tools are designed to give you a strong, consistent presence while facilitating the collection of essential information for future franchisees. Make sure to fully brief the on-site team for optimal use of these materials and maximum prospect conversion.