Auto Fribourg. Multilingual site with an up-to-date vehicle stock
A full end-to-end redesign for a Fribourg car dealership: modern, reassuring and multilingual.
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Auto Fribourg, a car dealership (sales, buy-back, trade-in, leasing), had an ageing showcase site available only in French. In Switzerland, where you meet many German and English speakers, that was no longer enough. We took everything on (design, content, visuals, videos, multilingual support and performance) and delivered a clear, reassuring site, which we now maintain.
The context
Auto Fribourg is a car dealership in Fribourg (Switzerland): sales, buy-back, trade-in and leasing of everyday vehicles, used and new, all brands. Its showcase site was no longer really up to date and, above all,, only in French. Yet even in French-speaking Switzerland, you meet many German and English speakers. The site was therefore leaving out part of its clientele.
Our response
We rebuilt the site entirely: more modern, more reassuring, and above all clearer about what Auto Fribourg does, as well as what it doesn't, or what goes through partners. That transparency is a real trust signal in the car business.
We handled everything end-to-end: multilingual support (French, German, English), performance tuning, visuals, and even video generation.
Tech & maintenance
On the tooling side, we connected the site to the vehicle-stock management script (autoscoot.ch), already in place on the old site, so the migration went smoothly. And because a website needs to stay alive, we handle its ongoing maintenance.
The result
The result: a far more modern, reassuring site that finally speaks to the whole Swiss audience (FR/DE/EN), explains the offer clearly, and loads in a flash, with a partner, Yumea, to keep it evolving.
Want to do the same for your brand?
A first conversation is enough to see what we can build together.